NEWS

Shanghai, April 17, 2023 – Volkswagen continues to drive forward its electrification strategy and transformation in the world's largest automotive market. At the Auto Shanghai motor show, which will take place from April 18 to 27, 2023, the Group’s brands will present 20 electrified models. The Volkswagen ID. 7 and the new Cayenne from Porsche celebrate their world premieres. The Audi brand presents the Audi A6 Avant e-tron concept, and provides a preview of models based on the new Premium Platform Electric (PPE). From 2024, several all-electric Audi models from local production for the Chinese market are to follow on the PPE basis developed jointly with Porsche.

Volkswagen CEO Oliver Blume said: “With its high level of innovation dynamics, China is an important pacesetter for the entire automotive industry. In order to be able to use the dynamic growth and the high speed of innovation even more effectively, we are significantly accelerating our decision-making and development processes locally. A strong position in the Chinese market strengthens our global competitiveness.”

“Electromobility and digitalization are the major drivers of the transformation in China. That is why Volkswagen is accelerating the development of intelligent and connected electric vehicles. To this end, we are also focusing on more local development ‘made in China’. We are strengthening our R&D units and entering into partnerships with Chinese high-tech companies. At the Shanghai Auto Show, we will show that the Volkswagen Group and its brands are making good progress on this path,” said Ralf Brandstätter, CEO of Volkswagen Group China.

World premiere: Volkswagen ID. 7 and Porsche Cayenne make their debut at ‘Auto Shanghai 2023’

The Volkswagen Group will be represented at this year's Auto Shanghai, which is considered the most important motor show in Asia, with its Volkswagen, Jetta, Audi, Porsche, Lamborghini, Bentley and Ducati brands. The Group brands will be presenting a total of 20 fully and partially electrified models. By the end of the decade, Volkswagen, Audi, and other brands plan to offer more than 30 all-electric models to customers in China.

On the eve of the trade fair (17 April), the Volkswagen brand will celebrate the world premiere of the ID. 7, the newest member of the ID. family. With the new all-electric sedan, the brand is opening up a new segment in the fast-growing electric market. At Auto Shanghai, Volkswagen will also be presenting the revised Tharu compact SUV as well as the entire electric model range of the ID.3, ID.4 CROZZ, ID.4 X, ID.6 CROZZ and ID.6 X.  The JETTA sub-brand will introduce the JETTA SUV in the 2023 version and the JETTA VS7 ABT Limited Edition for the first time.

With the A6 Avant e-tron concept, Audi will provide a preview of models based on the new Premium Platform Electric (PPE). The production model of the A6 e-tron will initially be introduced as an import vehicle in China. From the end of 2024, several all-electric Audi models will be locally produced for the Chinese market on the PPE basis developed jointly with Porsche. Other Audi highlights at Auto Shanghai include the Audi Q4 e-tron, Q5 e-tron and the F1 show car, which gives a preview of Audi's Formula 1 commitment.

Porsche is exhibiting a total of 13 models, including two pure electric cars –  the Porsche Taycan and Porsche Taycan 4S Cross Turismo. The new Cayenne will celebrate its world premiere at Auto Shanghai, and the new 911 Dakar, which is inspired by Porsche's glorious rally history, will be presented for the first time in Shanghai. On the occasion of the 75th anniversary of the Porsche brand, the Vision 357 concept car will also be presented to the Chinese public for the first time.

Lamborghini is represented in Shanghai with four models. The focus will be on the Lamborghini Revuelto, the first V12 hybrid HPEV that will make its Asia-Pacific debut.

Bentley Motors is unveiling its latest lineup at Auto Shanghai 2023, including a bespoke model to kick off the anniversary celebrations.

Ducati presents the exclusive Ducati Streetfighter V4 Lamborghini Limited Edition, which will be shown for the first time in China. At Auto Shanghai, driver Francesco Bagnaia's Desmosedici GP22 will also be on display. The bike with which Ducati became MotoGP World Champion last season.

Strategy: Volkswagen, Audi and other brands want to expand electric product portfolio in China to over 30 models by the end of the decade

The Group’s presence at Auto Shanghai is another important milestone in the Volkswagen Group’s “in China, for China” strategy. It ties in with other strategic measures that address market-defining trends in China at an early stage and to significantly increase the speed of innovation locally.

To this end, Volkswagen will massively strengthen its local competencies not only for e-mobility, but also in the areas of digitalization and autonomous driving, including software and R&D. CARIAD China will upgrade its software experts to 1,200 to accelerate the digitization of vehicles in China. In addition, there are another ~2,000 additional young Chinese developers in the Volkswagen Anhui joint venture.

In order to become even more part of the Chinese development ecosystem and increase the speed of innovation, the Volkswagen Group is also relying on partnerships with local high-tech companies, such as the cooperation with Horizon Robotics announced in October 2022. Volkswagen Group China will thus increase the pace of innovation, technical localization and customer focus and play a leading role in the new era of Intelligent Connected Vehicles (ICV).

Auto Shanghai 2023