Exploring New Ways to Develop Child Traffic-friendly Communities Together The 4th China Child Road Safety Forum Concludes in Chengdu
● Volkswagen Group China always considers child road safety as one of its key responsibilities for society. As the pilot child traffic-friendly community, the Shuanghe Community has seen the initial progress made in the construction of the Volkswagen Child Road Safety Experience Center (Chengdu).
● The 4th China Child Road Safety Forum, with the theme of “Protect Childhood, Child Safety First,” brought together government representatives, industry experts and scholars, enterprises, media and community residents who discussed the construction and future development of child traffic-friendly communities from various angles, so as to help create safe, comfortable and friendly child traffic-friendly communities and promote the sustainable development of the Chinese society.
[Chengdu, November 30, 2018] Volkswagen Group China and the China Women's Development Foundation (CWDF) are making a joint effort to build, govern and share “child traffic-friendly communities”. Since its launch in 2018, the program has carried out transformative work from three aspects: hardware upgrading, system innovation and community services, involving a large number of experts and scholars, government departments, residents, schools, voluntary service organizations and caring business people. The program created a new traffic environment within the community and provided effective, innovative ways to explore the construction of child traffic-friendly communities. On the occasion of the seventh Traffic Safety's Day Of China, Song Wenzhen, Deputy Director of the National Working Committee on Children and Women under State Council office; Li Caiyun, Assistant Secretary-General of CWDF; Yin Jin, Head of Corporate Social Responsibilities of Volkswagen Group China; government representatives; experts and scholars in the fields of road traffic, sustainable urban construction, road design; and enterprises, media and community residents attended the forum and carried out an in-depth discussion.
Volkswagen Group China and CWDF have joined hands and selected the Shuanghe Community (Guixi Street, Gaoxin District), where the Volkswagen Child Road Safety Experience Center (Chengdu) is located, as the pilot to build a safe, comfortable and friendly child traffic-friendly community from three aspects, in terms of hardware upgrading, system innovation and community services. For hardware upgrading, new facilities such as car blocking platforms, traffic signs, yellow flashing lights and children's classified trash cans have been set up in the community to solve the problem of road occupancy by motor vehicles and improve the comfort of community life; in regards to system innovation, children and parents have been mobilized to form volunteer service teams and child protection committees to facilitate the development of residents' awareness and behavior; as for community services, a child traffic-friendly business alliance has been established to involve more people within the community for environmental governance. The program not only involves the CPC committee and administrative department of the community and experts and scholars in the fields of road safety, child welfare, social services, but also stimulates enthusiasm in community residents for self-government and brings together various social forces to deal with the problems of community traffic congestion and hidden dangers of child safety.
Ms. Li Caiyun, Assistant Secretary-General of CWDF said: “Childhood is a critical period of development for children, and child development is an important part of the development of society and economy. As the seventh Traffic Safety's Day Of China approaches, we are here to hold the 4th China Child Road Safety Forum, with the theme of ‘Protect Childhood, Child Safety First’, advocate public concerns on children's traffic safety, explore new models of child protection from the perspective of community development, and promote children's development, providing children with the necessary opportunities and conditions for development, protection and participation. This is a positive exploration of the "three focuses" on family construction proposed by President Xi Jinping. It is through steady efforts that we can realize the "two programs" for women and children. It is our concrete action to practice the spirit of the 19th CPC National Congress.
"The construction of child traffic-friendly communities is not only meant to reduce the frequency of road safety accidents and improve the communities’ travel environments, but also to cultivate civilized travel lifestyles among residents, create a friendly and mutually supportive community culture and provide an effective, innovative model for exploring child traffic-friendly communities. This program has been turned into a pioneering, innovative program in this field. Yin Jin, Head of Corporate Social Responsibilities of Volkswagen Group China, said, "In June this year, we launched the ‘Child Traffic-friendly Community’ program in collaboration with our partners. After continuous exploration and innovation, we have achieved some initial progress. During the 4th China Child Road Safety Forum with the theme of ‘Protect Childhood, Child Safety First,’ we hope we can hold in-depth discussions with government representatives, experts and scholars, industry associations and others involved parties in this field to further implement the construction of child traffic-friendly communities built, governed and shared together and devote our efforts to the sustainable development of the Chinese society. "
In 2015, Volkswagen Group China worked with the CWDF and established the first batch of community-based child road safety experience centers in 13 cities across the country and formed a large public service platform for child road safety with the experience centers as the main subjects to rectify the travel behavior of the whole society through individual families of the communities. By October 2018, the program had benefited 540,000 residents.
With its roots firmly planted in China for 30 years, Volkswagen Group China has been striving to become the most responsible and the most trustworthy member of the Chinese society. By 2018, the Volkswagen Group China ZHIXING CSR Fund has invested RMB200 million yuan to support five areas of responsibility, including environmental protection, sustainable mobility, sports development, art and culture and poverty alleviation, with the goal of bringing the whole society together to address social issues.